{"id":2402,"date":"2023-01-05T20:22:57","date_gmt":"2023-01-05T09:22:57","guid":{"rendered":"https:\/\/purplefoods.com.au\/?p=2402"},"modified":"2023-01-05T20:25:45","modified_gmt":"2023-01-05T09:25:45","slug":"instagrambluespirulina","status":"publish","type":"post","link":"https:\/\/purplefoods.com.au\/instagrambluespirulina\/","title":{"rendered":"How Instagram Launched Blue Spirulina"},"content":{"rendered":"

Many blue spirulina enthusiasts know how instagram launched blue spirulina. It\u2019s not exactly the most complicated mystery ever. However, that doesn\u2019t make it any less interesting to look at. Typically, social media launches all kinds of things; from long lasting trends that end up benefiting a lot of people, to shallow fads that go as quickly as they came.\u00a0 Blue spirulina is definitely not a fad, playing a role in the diets of many different people after it gained popularity by being featured on Instagram.<\/p>\n

This article is going to examine the relationship between Instagram and Blue Spirulina.<\/p>\n

What exactly is blue spirulina?<\/h2>\n

Before we answer what blue spirulina is, let\u2019s quickly cover what spirulina is (it\u2019ll make sense, just bear with us).\u00a0 Spirulina is a kind of algae that grows in ponds, lakes (fresh and saltwater) and alkaline waterways. Blue spirulina is just spirulina that has a pigment-protein complex known as phycocyanin, which lends it its blue colour. Lots of people add blue spirulina to their smoothies and breakfast bowls in order to give them an eye-catching fluorescent blue colour. In fact, it historically dates back to before the 16th century, where it was a food source for the Aztecs and other Mesoamericans. So\u2026 wait a second\u2026 doesn\u2019t that mean the Aztecs technically launched blue spirulina? Well\u2026<\/p>\n

How did Instagram launch Blue Spirulina?<\/h2>\n

Here\u2019s the thing; Mesoamerican cultures are incredibly fascinating (and we definitely recommend you learn as much about them as you can), but they\u2019re not the reason why blue spirulina is as popular as it is today. The reason behind blue spirulina\u2019s success came about in 2017. Instagram got their hands on blue spirulina, and that snowball really started to roll. Source: Google Trends Customers from cafes like Matcha Mylkbar<\/em><\/a> in Melbourne, Cracked Nut<\/em><\/a> in Dublin and Nininio<\/em><\/a> in Shanghai started posting their brand new blue spirulina based beverages onto Instagram.<\/p>\n

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A post shared by GLAMOUR Germany (@glamourgermany)<\/a><\/p>\n<\/div>\n<\/blockquote>\n

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A post shared by Wang WJ (@gracewwj)<\/a><\/p>\n<\/div>\n<\/blockquote>\n